Use Social Media to Sell More Double Glazing

Wednesday, 18 May 2016

The best way to get more enquiries for the products you are selling and installing you need to be constantly marketing your business.

This could be leaflets and flyers through doors, ads in the local paper or any one of a hundred different things. One of the most cost effective ways to promote your business is via your website.

One way to do this for free is to use social media to create an interest in your services.

What are Social Media Sites Are There?

There are a number of social media sites available to use and you may already have accounts on some of them; they include

What Social Media is Best ?

There is no one answer as to which one is best as they are all used for different things

Facebook – One of the largest sites on the internet, you can set up a business page and invite potential customers to like it and read the content. They also have a paid marketing facility.
Audience – Local and National reach, but excellent for local marketing.
Type of content – Text, images and video can all be uploaded and shared on Facebook.

Twitter – extremely popular and a great way to inform people of special offers or new content
Audience – People looking for short pieces of information they can share with others.
Type of content – Text, images and video but you are limited to short videos and only 140 characters of text

LinkedIn – Often described as the Facebook for business
Audience – Professionals and business owners, great if you are looking to work with companies and commercial premises.
Type of content – Text and images

Youtube – The second most used site on the internet after Google and it is owned by Google so you often see their videos in the search results
Audience – Lots of people searching for How to style videos or information on products.
Type of content - Video

Google + - This network is the second most popular. There is the option for Google+ business pages, which similar to having a Facebook page for your business.
Audience - Local and National reach, but excellent for local marketing.
Type of content - Text, images and video can all be uploaded and shared on Google +

Pinterest – The image sharing site
Audience - Women are four times more likely to be Pinterest users than men, 23% of Internet users aged 50+ use Pinterest
Type of content – Used mainly to share images, great for before and after examples of your work.

Instagram - Instagram is a photo sharing platform; It has recently introduced video functionality, which allows users to post 15-second videos on the site.
Audience – Younger audience than Pinterest, 53% of 18–29 year olds use Instagram and not as female focused.
Type of content - photo and video sharing

Slideshare – A platform that allows you to share presentations, infographics and other documents, ideal for those that wish to work with more commercial clients.
Audience - Receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn
Type of content - Presentations, infographics and documents.

How Can I Use Them To Sell More Windows and Doors?

Creating and sharing content is the best way to use these free platforms to help you sell more.

Make videos of some of the work you are doing, before and after photographs are always popular.

Write about the things people always ask you, for example how to care for your new windows or how secure are the different doors you supply.

When you have your content add it to your website and then go to the most appropriate social media sites and tell people about the new content you have added to the site, remember to include a link back to the page on your site where they can read the content.

If you would like more help with this or you have any questions about how to market your company contact Motley on 01258 807 695 or [email protected] for a free chat.